The Plan
The development of a new urban district in northern Tel Aviv, to be built along three main boulevards integrating residential, office, commercial, and hospitality uses.
Alongside the boulevards, green parks will be created as part of a sustainable planning approach, allowing the natural flow of sea breezes and open views toward the coastline.
A detailed master plan has been approved for the site under a mixed-use framework, including residential buildings, commercial areas, employment spaces, offices, and hotels.
The plan is divided into five planning zones. As part of the development, the extension of Ibn Gvirol Street will be constructed, incorporating public transportation, light rail routes, and bicycle paths.