A new urban district is being established in northern Tel Aviv, designed along three main boulevards that integrate residential, office, commercial, and hotel spaces, as well as green parks carefully planned as part of a sustainable urban concept. This design enables the natural flow of sea breeze between buildings and open sea views from the residential towers.

The district will be built adjacent to the coastline, with short walking access to the beach from every building.
Currently, Ibn Gvirol Street is being extended through the complex, along which several Light Rail (Green Line) stations will be constructed, connecting the new neighborhood seamlessly with cities across the Tel Aviv metropolitan area (Gush Dan).

The new neighborhood planned under Plan TA/3700 will be built between the new Ibn Gvirol Street and Derech HaYam (the continuation of Hayarkon Street), stretching along Tel Aviv’s pristine northwestern coastline, adjacent to the prestigious Sea & Sun, Blue, Ne’eman Towers, and the new Ramat Aviv G neighborhood.

The location of the plan is exceptionally attractive – positioned between high-end neighborhoods, close to the Mediterranean Sea and to major transportation routes. In a city like Tel Aviv, proximity to the sea plays a crucial role: it raises property values, significantly enhances quality of life, and elevates leisure culture.

Plan 3700 is currently in a very advanced stage of approval, presenting a golden opportunity for investors seeking to participate in one of Tel Aviv’s most desirable developments.