Rehovot has long been one of the most sought-after cities in Israel’s Shephelah region. Its prime location, affluent population, and the presence of leading institutions—including the Weizmann Institute of Science, the Hebrew University’s Faculty of Agriculture, Peres Academic Center, Kaplan Medical Center, and, in recent years, a vibrant high-tech park—have consistently attracted a highly educated and economically strong population. As a result, housing demand in the city has consistently exceeded supply.

The introduction of the Rehovot East master plan—a new neighborhood comprising approximately 8,400 residential units alongside around 630,000 square meters of commercial, employment, leisure, and entertainment space—has generated significant interest across the real estate market. The plan was approved by Israel’s National Planning and Building Council in 2023 and received final legal validation through a ruling by the Supreme Court in 2025.

Trigo Real Estate invested in Rehovot East together with its clients even before the plan received approval. Today, the company is advancing the planning and implementation of its projects in the area, positioning itself at the forefront of one of the city’s most significant new development opportunities.

Rehovot is on the verge of a major transformation in public transportation. The future M1 Metro Line will connect the city to the Tel Aviv metropolitan area, the Ono Valley, and the Sharon region through four stations located across Rehovot.

As part of the neighborhood’s development plan, a central public transportation hub will be established, integrating the metro with the city’s bus network, Israel Railways, and a new railway station planned adjacent to the high-tech park.

This will make Rehovot East one of the few neighborhoods in both Rehovot and the Shephelah region to enjoy direct metro connectivity throughout the Tel Aviv metropolitan area, the Shephelah, and the Sharon region. The neighborhood will also benefit from direct access to Highway 40, linking it to Israel’s major transportation corridors, as well as Highway 431, which provides convenient access to Jerusalem via Highway 6.